Atheeb Catering, a subsidiary of the Atheeb Group, held a ceremony to mark the opening of its new central kitchen in Riyadh’s Second Industrial City (MODON), alongside the official launch of its new corporate identity.

The event was attended by His Royal Highness Prince Turki bin Abdulaziz bin Ahmed Al Saud, Vice Chairman of the Board of Directors of Atheeb Group, as well as Mr. Saad Al-Baiz, CEO of Atheeb Catering, in addition to several vice presidents and guests.

This milestone underscores Atheeb Catering’s commitment to sustained growth, innovation, and excellence in the catering and food services sector. The unveiling of the new brand identity and state-of-the-art facilities reflects the company’s dedication to meeting the growing needs of its clients while contributing to the Kingdom’s economic development and supporting the objectives of Saudi Vision 2030.

The refreshed brand identity highlights the company’s strategic vision to modernize its image while reinforcing its legacy of quality, reliability, and customer service through the provision of diverse cuisines adhering to the highest global standards. The establishment of the new central kitchen forms part of Atheeb Catering’s expansion strategy, aimed at boosting production capacity to meet rising demand and forge partnerships to enhance the company’s capabilities and broaden its presence in catering and food services.

Riyadh’s Second Industrial City was chosen as the ideal location for this project due to its advanced infrastructure, which enhances operational efficiency and supports the company’s long-term sustainable growth within the Kingdom’s food services sector.