As part of its ambitious vision for the future and in continued support of the national security and defense sector, Pannesma - a subsidiary of Atheeb Group - announced the launch of its new corporate identity at the World Defense Show 2026, marking a new chapter in the company’s distinguished journey of excellence and strategic partnerships.

Since its establishment in 1981, Pannesma has solidified its position as a leading symbol of national trust in the fields of security, defense, technology, and advanced operational services. With more than four decades of experience and strong relationships with major global institutions, the company has played a pivotal role in supporting the national forces.

The new identity reflects the maturity of the company’s experience and its expanding horizons, embodying its commitment to supporting an ambitious national vision focused on leadership, innovation, and technological and industrial self-reliance. The identity features bold colors that represent the vast sky and deep ambition, with precise details suggesting discipline and accuracy in all endeavors.

The new identity is built upon four core elements:
• Lead: Empowering tomorrow’s leaders.
• Maintain: Investing in national talents and building long-term capabilities.
• Support: Building trust that partners and clients can rely on for all missions.
• Control: Enhancing readiness and operational efficiency.

Through this transformation, Pannesma reaffirms its commitment to delivering integrated services – from maintenance and operations to the management of command and control systems and comprehensive technical support for defense systems, aviation, and advanced technologies. This transformation reflects the company’s deep-rooted expertise and renews its promise to be a trusted national partner in every mission executed at global standards, enabling the Kingdom’s security and defense sector to implement major strategic projects and advance the localization of military industries in alignment with Saudi Vision 2030.

Localization stands at the core of this strategic transformation, as Pannesma is classified within the Platinum tier of the national Localization program — the highest classification awarded to entities that achieve outstanding localization rates — clearly reflecting its role in building national capabilities, transferring knowledge, and reinforcing local expertise.